Born and raised in the small town of Whitehorse, Yukon, Alex started out filming his friends on snowboards, skateboards, and mountain bikes. He later moved to Vancouver, British Columbia, to pursue a career as a director of photography. This led him to work with notable clients such as SIGMA Canada and Travel Yukon, musicians like Dear Rouge, Lights, and Hotel Mira, as well as award-winning documentaries, including SHIFT (Banff People’s Choice Award).